In a bid to enhance market access for small businesses and artisans, the Authority for Small and Medium Enterprises Development (ASMED) has introduced the Omani Crafts House Platform—a digital marketplace designed to promote and sell locally handcrafted products.
The platform was launched under the patronage of Salim Mohammed Al Mahrouqi, Minister of Heritage and Tourism, who highlighted its significance in strengthening local businesses and expanding their reach. It offers a wide selection of items, including handicrafts, personal care products, beauty items, perfumes, incense, fashion, and accessories.
What sets this initiative apart is its zero-cost registration and no commission on sales, making it an attractive option for small enterprises. Developed in collaboration with Kushk, an SME incubated by ASMED, the platform also partners with Nool Delivery to provide seamless logistics solutions.
To enhance the vendor experience, the platform features a dedicated control panel for inventory tracking, sales management, and secure payment processing through an electronic wallet with multiple payment methods. Eligibility is exclusive to ASMED-registered vendors, ensuring that all listed products meet high-quality standards and feature distinctive packaging.
By providing a cost-free, digital marketplace, Oman is taking a crucial step toward preserving its rich artisanal heritage, encouraging entrepreneurial growth, and strengthening its local economy through innovation.
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