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Soccer icon Cristiano Ronaldo joins WHOOP as investor and global ambassador

Portuguese football icon Cristiano Ronaldo prioritizes thorough self-assessment to maintain peak performance. He recently entered a partnership with WHOOP, a prominent tech company headquartered in Boston, USA, taking on roles as an investor and global ambassador.

The collaboration between Ronaldo and WHOOP was revealed through an Instagram Live session with the company's CEO, Will Ahmed. While specific financial details haven't been disclosed, this deal is touted as one of Ronaldo's most substantial investments yet.

WHOOP is known for its cutting-edge fitness and health wearables, offering comprehensive insights into sleep quality, physical strain, recovery, and overall health—a feature the company claims sets it apart in the market.

Ronaldo, known for his relentless pursuit of excellence, is set to contribute to product development initiatives alongside other athlete investors and ambassadors like Patrick Mahomes, Eli Manning, and Michael Phelps. Simultaneously, WHOOP is expanding its global presence.

CEO Ahmed mentioned Ronaldo's longstanding use of WHOOP products, stating, "[Cristiano Ronaldo] has been wearing the product for the last two years to improve his performance, and I'm excited to have him as a partner as we expand globally."

Ronaldo himself shared the news with his massive Instagram following, emphasizing the pursuit of greatness and the crucial role of self-awareness in achieving top performance. He also highlighted his impressive track record, including being the top scorer globally in 2023 and his current success in the Saudi Pro League.
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