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Impossible is possible: UAE is the sole Gulf nation on the top 10 list of Brand Finance Soft Power Index 2024

 

The UAE has remained in tenth place in the Brand Finance Soft Power Index 2024 for the second consecutive year, making it the only Arab and Gulf country among the top 10 soft powers globally. The announcement was made during the annual Global Soft Power Summit in London, attended by global leaders and public figures. The UAE has been making significant strides in the global index, solidifying its reputation as a key player in shaping global perceptions.

The UAE ranks 1st in ‘Strong and Stable Economy’, confirming its status as a model of sustainable economic growth and diversification. It has reduced its dependency on oil as a primary revenue source and has been focusing on growth in other sectors such as tourism, technology, financial services, and renewable energy. The country’s economic diversification strategies shield it from oil price fluctuations, and 2023 saw a record non-oil foreign trade of Dh3.5 trillion.

The UAE ranks 10th in ‘Internationally Admired Leaders’, demonstrating the global status achieved by the Emirati leadership through a balanced foreign policy that focuses on spreading Emirati values, improving diplomatic relations, and building peace bridges. The UAE ranks 8th in ‘Influence’, highlighting its significant role globally through active diplomacy and engagement with international organizations.

The UAE ranks 3rd in ‘Future Growth Potential’, indicating its strategic vision for investments and future opportunities in various sectors. It ranks 9th in ‘Safe and Secure’, indicating the quality of life in the country and its commitment to providing a safe and exemplary environment.

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